Credit: PA Tourism Office
Pennsylvania has a new tourism slogan and logo.
On Tuesday, the Pennsylvania Tourism Office and the Pennsylvania Tourism Partnership (PTP) took the wraps off their new new slogan and logo at Glades Pike Winery in Somerset County.
The new slogan is: “Pennsylvania. Pursue Your Happiness,” which captures the spirit of the Keystone State, echoing the famous call to “Life, Liberty and the pursuit of Happiness” that began with our nation’s Declaration of Independence in Philadelphia in 1776.
“Tourism is a $40 billion industry in Pennsylvania, providing income, jobs, and tax revenue that benefit the industry and its employees, the communities they serve, and the commonwealth as a whole,” said Carrie Fisher Lepore, deputy secretary of Marketing, Tourism and Film for the Pennsylvania Department of Community and Economic Development (DCED) and PTP Co-Chair. “This new declaration establishes an exciting, unified identity for tourism in Pennsylvania, a powerful marketing platform that will inspire travelers to explore the commonwealth while on their personal pursuit of happiness.”
Karen Winner Sed, co-chair of the PTP, said the new slogan “encourages travelers to satisfy a core virtue which we all desire and can never have too much of—happiness,”
The brand elements will be phased into promotional materials and on social media efforts to promote tourism in the Keystone State. The upcoming edition of Pennsylvania’s Travel guide will be titled Happy Traveler and the email newsletter will be renamed Happy Thoughts.
Previously, Pennsylvania used the slogans: “The State of Independence,” “America Starts Here” and “You’ve Got A Friend In Pennsylvania.”
