The team from Visit Bucks County visited New York City last month to serve up thousands of scoops of ice cream.
The tourism promotion agency traveled to the Big Apple in an effort to promote the Bucks County Ice Cream Trail, as well as fall and holiday travel in the county by serving 2,000 scoops of ice cream to residents of nearby New York City, a key market that Visit Bucks County targets.
Visit Bucks County staff arrived in a custom-wrapped ice cream truck, stationed it just a block from Union Square Park, and for four hours had the opportunity to talk one-on-one with passersbys. They also distributed the Fall/Winter issue of the Bucks County food and beverage magazine Well Seasoned.
Those who stopped had the opportunity to try Pumpkin Ice Cream Bars from Uncle Dave’s Homemade Ice Cream and Campfire S’mores Ice Cream in a Chocolate Chip Cookie Sandwich and Graham Cracker Ice Cream in a Sugar Cookie Sandwich from Chubby’s Dairy Barn.
“We promoted all there is to see and do in Bucks County to the New York City audience,” said Paul Bencivengo, vice president of Visit Bucks County, “Our spot near the park was surrounded by corporate offices, residential apartments and a central subway stop for commuters. By targeting the mid-week lunch rush, we were able to successfully interact with thousands of potential visitors to our area, who we hope to see come down for a weekend getaway or the holidays. The event aligned perfectly with our advertising campaign that just hit and the first official day of autumn. It was a perfect sweet surprise.”
Those that stopped by the spinning wheel had chances to win nearly 100 different prizes, including a round-trip NJ Transit ticket from Penn Station to Hamilton Station and a $25 Uber gift card. Tickets and accommodations to various Bucks County locations were also available, including Bristol Riverside Theatre, Bucks County Children’s Museum, Byer’s Choice, Candlewood Suites Bensalem-Philadelphia area, James A. Michener Art Museum, Logan Inn, Peddler’s Village, Radisson Hotel Philadelphia Northeast, Sellersville Theater, Sesame Place, and the Washington House Hotel.
Visit Bucks County hosted a similar event promoting summer travel in Washington, D.C. earlier this year.