Newtown Jewelry Store Gifted To Longtime Employees

The store’s longtime employees have taken over.

Harvey and Madalyn Rovinsky pass the key to Stephen Berman and Steve Jaffe, two of the five new owners of Bernie Robbins Jewelers. Credit: Sharla Feldscher

Harvey and Madalyn Rovinsky have passed on the legacy of Bernie Robbins Jewelers to a dedicated group of employees who have helped shape the business for decades.

On Monday, the couple officially handed over the keys to the 62-year-old company at its store on North Sycamore Street Newtown Township to its new owners.

The decision to transfer ownership came after the Rovinskys considered selling the company in 2022 but chose instead to gift it, debt-free, to five of their most trusted employees.

The group is made up of employees-turned-owners Sandra Moran, Andy Lazar, Stephen Berman, Gen Flaxman, and Steve Jaffe as partners and new owners.

Berman is the managing owner for the Newtown Township store.

Bernie Robbins Jewelers was founded in 1962 by Bernie Robbins, Madalyn’s father. Over the years, it has grown into a staple under the ownership of the Rovinsky family.

Steve Jaffe, Madalyn Rovinsky and Stephen Berman in the Newtown store. Credit: Sharla Feldscher

The new ownership group brings a wealth of experience and a deep commitment to the company. Moran, with 22 years in the industry, is renowned for her keen eye for quality and style. Berman brings two decades of luxury sales and management expertise and will continue to operate from the Newtown location. Flaxman, a second-generation jeweler, has been pivotal in enhancing the Bernie Robbins client experience, while Jaffe has been the company’s diamond buyer for over 30 years, known for his expertise in emerging trends. Lazar, with 31 years at Bernie Robbins, is an authority on watches and has a significant following, according to a statement from the company.

“Together, this dynamic team stands ready to carry forward the legacy of Bernie Robbins Jewelers, with a vision for evolution. They are excited to announce a more youthful and fun experience for customers, aimed at creating lasting memories and joyful moments,” the statement said.

The new ownership will also run the company’s store in Sommers Point, New Jersey.

The Rovinsky family’s plan made national news last year when it was announced.

About the author

Tom Sofield

Tom Sofield has covered news in Bucks County for 12 years for both newspaper and online publications. Tom’s reporting has appeared locally, nationally, and internationally across several mediums. He is proud to report on news in the county where he lives and to have created a reliable publication that the community deserves.