Rita’s Italian Ice and Frozen Custard is celebrating the 31st anniversary of its First Day of Spring celebration by giving away free water ice on Monday in the Newtown area.
Customers who visit any of the Rita’s 550-plus locations on the first day of spring will receive a free water ice of their choice.
The Bensalem Township-based company expects to give away approximately 1 million cups of water ice this year.
Rita’s is also holding a sweepstakes for its app users from March 13 to March 20, where they can enter the promo code SPRING23 for a chance to win free water ice for a year. The complete rules and regulations can be found on www.ritasice.com/FDOS2023Sweeps.
“We’re excited to continue our beloved Italian Ice giveaway tradition on the First Day of Spring as we take pride in lifting the spirits of many of our fans across the country as spring means warmer weather is on its way,” said Linda Chadwick, CEO of Rita’s Italian Ice and Frozen Custard.
Rita’s Italian Ice and Frozen Custard is the largest water ice concept in the world. It was founded in May 1984 by Philadelphia firefighter Bob Tumolo who created his family recipe using real fruit, named the product after his wife Rita, and Rita’s Italian Ice was born.
Here’s a list of area Rita’s locations:
• 14 Swamp Road Newtown
• 1468 Buck Road, Village Shires Shopping Center, Holland
• 722 Second Street Pike, Richboro
• 448 West Lincoln Highway, Penndel